Wednesday, 23 November 2011

How are Women Presented in 50 Cents Video "Candy Shop"?


How women are presented in 50 cents video Candy shop

In coherence with the name of the song the women are basically seen as candy, a kind of indulgence for men. As the video progresses the women are portrayed like sex slaves to the men however, always seem the dominant figure for example the scene where the women in pink whips off the males clothes. Whether this is as a result of the males personal sexual fantasises or how he feels women should be portrayed it is unclear.

Although it may be for the wrong reasons, the men in the video clearly appreciate the women; paying them in compliments, looks or even possibly sexual favours. Both genders are dressed in clothes to perceive an image that they were good looking for example: the women in quite provocative clothing and the men showing off their abs and wearing expensive clothing. In this respect I don’t think women are presented very differently.

The fact there is an extremely unfair ratio of men to women is quite demining. There are thousands more poor people than there are kings and I think this is an aspect the video is touching upon. Showing the men to be something that all the girls would want and also, they are that powerful they could get any girl that they wanted. Despite the fact the women are seen as being quite confident the Candy image suggests that they are not even human, they are simply just some object for men to use as and when they feel like it.

Overall it could be originally perceived as being quite sexist. However once looked at in more detail I think that it is actually just an over exaggeration of what most men and women aspire to be. The men have all the females wanting them and the females wanting to be desired by the men.

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