How Does the Journalist Use Written Language to Appeal to the Target Audience?

How Does the Journalist Use Written Language to Appeal to the Target Audience?

One way of a journalist to appeal to the audience is though specific language choices. Selecting certain words and descriptions creates a particular stereotype of a reader that can then be expanded on by using pictures and other elements.

Within the Usher article language is selected carefully to appeal to the audience. Even within the stand first language such as “sexed-up” and “daddy” create a more informal feel than articles you may find in more sophisticated magazines. Within the interview the words Usher uses himself such as finishing sentences with “man” and not using proper English “ain’t done” conveys a sense of what the audience may be like, they probably also use similar words and phrases again showing they may lack a certain sense of sophistication unlike readers of other magazines. There is also swearing within the article “cause I don’t want no dumb shit” which would imply that it is aimed at people over the age of 16 as to not cause them any offence through bad language.

The overall tone of the article is quite dignifying to Usher. Clover Hope questions him over many issues he has had in his life and he answers them in a way that avoids embarrassment. The issues that the interviewer brings up not only give the article a specific tone but it also makes it easier to attract an audience, a chosen audience would be people that have also potentially been through these issues and could relate to Usher. Taking this and the use of words into consideration it defiantly makes the article appeal to the target audience, after all why would someone read something if it was considered above or below them or a tone that they couldn’t relate to or care about.

Michal Jackson was an extremely popular and well respected artists and the main quote of the page is about him. This would entice readers to read the article as they were such big fans of him. Also Usher has had frequent comparisons made between him and Michael and as his career has gone off radar this shows that the article may offer a kind of explanation to the reader as to why he has been so unheard of in recent years.